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Online Advertising Aka PPC
Pay Per Click advertising or marketing by chance
PPC stands for “Pay-Per-Click,” and it is a digital advertising model where advertisers pay a fee each time one of their ads is clicked. It is a way of buying visits to a website rather than earning those visits naturally or organically. PPC advertising is quite a phenomenon now and prevalent on search engines, social media platforms, and various websites. PPC marketing also known as Search Engine Marketing (SEM) is online advertising and marketing over search engines that allows businesses to appear on top in search results when customer search through a particular keyword. Online Advertising Aka PPC (Pay Per Click )advertising or marketing is by chance and marketers bid to appear when people/customers search using a particular term aka keywords.
Here are some simple steps to start a PPC advertising online or use a built in feature in apps to create ad online:
Ad Creation
Advertisers create text, image, or video ads that are relevant to their target audience and include keywords related to their products or services.