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Mastering the Art of SEO : Technical Communicator’s Nirvana!
Have you ever wondered what goes behind the scene, to bring back the results of the query, about that favorite restaurant you wish to dine in or the chocolate cake recipe you wish to bake or answers to your health-related questions? How relevant and closely related answers to frequently asked questions are prioritized and displayed in the search results on Google, Bing or Yahoo? How you are intuitively inclined to click on certain search results that look more appealing to you? Answer to all these deep questions, are hidden in the depths of SEO, Structured Data and Schema Mark-up concepts. Explore the nuances of Search Engine Optimization (SEO), Structured Data and Schema Mark-up and their effects and contributions to web pages. Know how mastering the art of SEO is Technical Communicator’s Nirvana!
Who are Technical Communicators?
Technical Communicators are a tribe of communicators , who explain a complex technical product or service in a simple way, to different groups of audiences, in the language they understand. The explanation and jargon used may vary in its technicality, according to the audience they are communicating with.
They have in depth knowledge about the product and services and have understanding from end user perspective , both these qualities make them, bridge the gap and improve quality of the product offered in any business platform.
Technical Communicators research and create information on assigned topics for a targeted audiences. They communicate through web pages, websites, blogs, vlogs (video blogs), social media sites. They craft the content copy technically and creatively to reach their audience and leave impact!
History and Evolution of SEO (1991–2020…)
First signs of SEO were seen soon after the birth of internet on Aug 6, 1991 when Tim Berners-Lee launched world’d first website, which is still live today.
It was difficult to understand the impact and effect of SEO back then on regular life. I am first hand witness of history and evolution of SEO in quarter century. Vastness of information on any subject and topic, in fraction of seconds, on the screen on my study table, amazed me. SEO used to…
