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How to Improve Keyword Research and Compete for New Keywords?

Shikha Saxena
4 min readOct 18, 2023

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Understand your customers and think from their point of view

Photo by Jo Szczepanska on Unsplash

By now we all know the role of keywords in finding the information we are looking for desperately. We know what word or phrase to type in search engine to get the answer in search results. While creating a website we should consider specific keyword and keep in mind the need of customer and their thinking while searching for certain item or information online. This article informs about How to Improve Keyword Research and Compete for New Keywords?

What are Keywords?

Specific words or phrases or group of words used to quickly search certain items online are called keywords. We know what to type to get the answer for online “best leather jacket” shopping, we type the phrase, however long it is to explain to search engine, what we are looking for and expect a result within seconds.

While making a website to sell an item we create information around it so that that particular item is searched immediately by customers looking for it. This information is important to increase the visibility of that item.

We need to perform the keyword research, keeping this in mind what customer could type, to reach, to that item online. This requires specific keyword research is important…

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Shikha Saxena
Shikha Saxena

Written by Shikha Saxena

A Technical Writer, an artist and blogger by choice. Passionate about reading , writing and editing, NY.http://www.shikhasaxena.com and https://www.dnabox.co/

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