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How to Create Pitchbooks?

Shikha Saxena
3 min readDec 30, 2023

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Steps to create pitchbook.

Photo by Luke Chesser on Unsplash

Being in Software Industry and after creating multiple software documents I found some similarities in creating a financial document used in financial industry aka “Pitchbook”. Here are some steps as How to Create Pitchbooks?

Creating a pitch book involves compiling relevant information about a business or investment opportunity, to be presented to potential investors or clients. It is sort of showcasing your skills to potential financial customers.

It is similar or comparable to any software industry business presentation with Project mission, introduction, executive summary, project requirements, scope, strategies, feedbacks and updates used to bring product to market, all documented in one place.

Here are general steps to create a pitch book:

  1. Define Your Purpose
    Clearly understand the purpose of pitch book. Are you seeking funding for a startup, presenting an investment opportunity, or trying to secure a new client?
  2. Gather Information
    Collect key information about the business or investment, including financial data, market analysis, competitive landscape, and growth prospects.
  3. Structure the Content
    Organize pitch book with a clear structure. Common sections should include following:

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Shikha Saxena
Shikha Saxena

Written by Shikha Saxena

A Technical Writer, an artist and blogger by choice. Passionate about reading , writing and editing, NY.http://www.shikhasaxena.com and https://www.dnabox.co/

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