eMail Marketing: Building Relationship with Audience to Establish Brand Awareness and Extend Services

Shikha Saxena
3 min readDec 7, 2021

Customized communication to fit your goals

Photo by Arnel Hasanovic on Unsplash

eMail marketing is the means of communication with audience/clients, customized especially to welcome new customers, promote your brand and increase sales, nurture audience with new services and offers they could avail for their benefit. eMail Marketing: Building Relationship with Audience to Establish Brand Awareness and Extend Services, is an established marketing channel with highest return on investment.

What is eMail Marketing?

eMail Marketing is the concept of advertisement and promotions through online communication by reaching directly to the mailbox of the potential audience /clients/customers.

Announcements and advertisements are made through email communication to potential customers/leads informing them about latest figures of brand or company’s sales, beneficial promotions, and requesting further business with them or required voluntary donations. Information about new brand products and details of the advantages of product to increase sales may also be done through eMail Marketing.

Types of eMail

  1. eMail Newsletter : Most popular eMail Marketing campaigns are eMail…

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Shikha Saxena
Shikha Saxena

Written by Shikha Saxena

A Technical Writer, an artist and blogger by choice. Passionate about reading , writing and editing, NY.http://www.shikhasaxena.com and https://www.dnabox.co/