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Content Strategist Feels the Pain Point of Audience, Prior to Catering Content
Cater content to the audience according to the need
Any business, work or plan without strategy returns poor results. Well planned strategy before execution of business, work or plan on the other hand, mostly provides great return on investment. Little heartfelt thought and carefully worked out strategy, before executing a plan is always the right move, however, I am not denying the instant empathetic reactions to any requirements. That also may be an inherent part of the strategy to make the plan work. It is also true that, Content Strategist Feels the Pain Point of Audience, Prior to Catering Content.
Most of the businesses, more than 70% are actively investing in content marketing to maximize return on investment. This requires specific content creators with strong content strategies in mind. The ones who understand the pain points of customers/audiences/target groups and cater to their asks and requirements in understanding the problems and suggesting right solutions.