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Black Hat SEO: Page Optimization in Disguise

Shikha Saxena
4 min readAug 29, 2023

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Malpractices and techniques to boost webpages and websites

Photo by Sasha Freemind on Unsplash

Helping webpages and websites to rank numero uno, as top sites and rank first in SERPs (Search Engine Results Pages) is the mere purpose of page optimization. Malpractices and techniques used by some practitioners to achieve this purpose and violate the guidelines beat the whole purpose. Lets know more about Black Hat SEO: Page Optimization in Disguise.

What is Black Hat SEO?

“Black hat” SEO techniques are unethical and manipulative strategies used to artificially boost a website and it’s search engine rankings.

These techniques violate established search engine guidelines and can lead to penalties. They are being banned from search engine results altogether. It is important to avoid these practices for the long-term health and credibility of website.

Examples of Black Hat SEO

Here are some examples of black hat techniques:

Photo by Austin Distel on Unsplash

Stuffing Keywords: Overloading a webpage with excessive keywords or phrases to manipulate search engines. This makes the content difficult…

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Shikha Saxena
Shikha Saxena

Written by Shikha Saxena

A Technical Writer, an artist and blogger by choice. Passionate about reading , writing and editing, NY.http://www.shikhasaxena.com and https://www.dnabox.co/

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